Keep it quiet guys. We don’t want anyone to find out that we’re developing this super awesome product, we wouldn’t want to cause any hype, or let our faithful customers save up their pennies to afford it on launch day. Nope. We’re Apple, and we expect our fan bois to have a separate savings account dedicated to savings for product launches. Unfortunately for you Apple, this is not the case. Your hush hush product development and releasing tactics have an extraordinary power of turning loyal customers out to the market.

You see I recently purchased an iMac. This was after my laptop was about to die and burst out into flames on my very lap any day. So I saved up some funds and did a bit of research on the specs. I then went forth and decided to check out the rumours on any new iMac in the development which were set to be released soon. I couldn’t find any information on anything in the near future. So off I went to the Apple store where I endured the most amount of retail torture from one of the Apple life dweebs, ultra friendly, super tacky and super unknowledgeable in anything beyond the brand and hype. Got my iMac home, very satisfied customer. Until one month later.

Apple drops the bomb, they have released their new line of iMacs, with a heap of new features and for much cheaper than what I paid a month ago. They released a lot of new features in the system, and sporting a massive 27″ screen. Now this leaves me with a piece of redundant computer system that the night before the new release I thought was the best thing since sliced rocket surgery. It almost feels as though i have been ripped off. Which leaves me with the question, have I? Can the sales clerk really provide me fair information that will assist a competitive purchase decision, when he knows (assumed that he may) that a new model will be coming out the next day.

It is a bit like selling someone a car, but withholding certain external factor information. Like someone buying a car, but the car dealer deliberately dances around the fact that the car you’re about to buy is extremely hard to source parts for and will cost and arm and a leg. I know of people who have bought a mac book pro, and the very next day a new model has come out, with much more and for cheaper, and they’re left feeling absolutely ripped. Taking a glance at the Apple return policy, its strict as it gets. If i ain’t t broke, don’t bother coming in to the store, because one size fits all. But how come the ACCC can’t step in and protect the consumers from this sneaky FIFO model they run.

Now my iMac is up for sale. I want the newer one. The value of the system has depreciated $800 in only 1 month. Yes, that is almost half the value. The technology isn’t exactly outdated, it’s just superseded by a newer model. Had I of known that a newer model was going to come out in a months time, would of i waited? I think that’s pretty obvious. But I also would of started a website along the lines of anewimaciscomingsoon.com to warn everyone else. Oh well, I guess they had back log troubles back in the day?